Sharing Data with a For-Profit Corporation. What Would You Do?

Your government-funded research at a university lab has produced results, published in a peer-reviewed journal, that have great potential for commercial application. A for-profit corporation requests a copy of your data, saying that they want this for use in their own research, and they have no intention of commercializing your results. You strongly believe that the potential for commercial application is compelling and unavoidable. How should you proceed?