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Writing Skills

Poster Presentation
A well designed poster will grab the attention of a moving audience and quickly orient the reader with easily identifiable sections. A poster presentation is not pasting an academic paper on poster board. A poster uses images and brief blocks of text to communicate the essence of your work.

Less is More
  • Choose one central question to address
  • Choose one clear take home message
  • Leave plenty of white space. It is as important as the content in keeping people interested and drawing attention to items on the board.
Planning
  • Give yourself plenty of time. Something invariably goes wrong
  • Use separate cards or sheets of paper to sketch your ideas for each section
Title
  • Create interest without being flippant. Humor can backfire in this situation
  • Be brief and to the point
  • Use San Serif 80- 96 Point Font
  • It should be readable from 10-15 feet
Arrangement
  • Make sure there is a logical flow from Introduction to Conclusion
  • A right to left arrangement works best
  • Arrows can also be used to guide the reader and add interest
  • Bulleted points are easier to scan than big blocks of text
A Picture is Worth a Thousand Words
  • Use pictures, diagrams and charts
  • Use large items that can be scanned quickly to grasp your idea and attract people to come closer to read more detail
  • Looking for pictures, graphs and illustrations is time consuming so plan ahead. The internet is a boundless resource.
Use Color Well
  • Light neutral background colors are easiest on the eye
  • Make sure there is enough contrast between the background color and lettering
  • Use only a few harmonious accent colors
  • Use color to show relationships between different parts
  • Avoid overly bright colors that distract from your content
  • Consult your advertising friends on the psychology of color
The Usual Components
Title
Summary
(Here or at the end)





Introduction 		Theory/Methods Results




Conclusions




Further Work

Remember Your Audience
  • They are standing, surrounded by noise, jostling and other distractions
  • Attention grabbing headings and pictures should be readable from a 4 foot distance
  • All text should be readable standing 2-3 feet from the poster
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