Logo Specification Guide

The ORI logo is for official use of the Office of Research Integrity. This logo is composed of the representative icon and text.

These guidelines specify how the logo and its colors are to be used to create a foundation for visual unity, impact and consistency when used in print, broadcast and electronic media.

Full logo:
ORI logo - registered servicemark
Icon only:
ORI icon - servicemark

COLOR GUIDELINES

Due to the 3-D effect on the icon, use four-color process printing only. Spot colors are not necessary for print products. The following colors are the CMYK combinations which match the colors of the logo:

CMYK colors of ORI logo: gold Pantone 1265 U (C:0; M: 27; Y: 100; K: 51)
CMYK colors of ORI logo: blue Pantone 2767 U (C: 100; M: 78; Y: 0; K: 54)
CMYK colors of ORI logo: gray Gray (K:  90)

RGB (on-screen):

RGB colors of ORI logo: gold #907000 (R: 144; G: 112; B: 0)
RGB colors of ORI logo: blue #002266 (R: 0; G: 34; B: 102)
RGB colors of ORI logo: gray #414141 (R: 65; G: 65; B: 65)

 

USAGE

Usage on light colored background

Full logo:

ORI logo color version Color version
ORI logo grayscale version Grayscale version
ORI logo black and white version Black and White version

Icon only:

ORI icon color version Color version
ORI icon grayscale version Grayscale version
ORI icon black and white version Black and White version

Usage on dark colored background:

Full logo:

ORI logo in dark blue background Color version
ORI logo in black background Grayscale or Black and White versions

Icon only:

ORI icon in dark blue background Color version
ORI icon in black background Grayscale or Black and White versions

 

TYPOGRAPHY

Never recreate the logo. Do not substitute the font with another font. THE OFFICE OF is about 2/3 of the length of RESEARCH INTEGRITY. Do not change the ratio.

The Office Of Futura Bk BT Book
Research Integrity Futura MD BT Medium

 

CLEAR SPACE

Full logo: Allow 1/5 of X (the size from the top of the logo to the bottom) spacing on all sides of the logo.

Clear space

Icon only: Allow 1/5 of X (the size from the top of the icon to the bottom) spacing on all sides of the icon.

Clear space

FORMATS

The logo is available in EPS, JPG, PNG and TIFF formats. JPG format is for electronic media only on white background. PNG format is for electronic media when transparent backgrounds are required. In all cases other than electronic media, EPS is the best format to be used. If unable to use EPS, you may use tiff only when transparent backgrounds are not required.

Full logo

Formats Colors Download
.JPG RGB Download JPG format
.PNG RGB Download PNG format
.EPS CMYK Download EPS format
.TIF CMYK Download TIFF format
.TIF Gray Scale Download TIFF format
.TIF Black & White Download TIFF format

Icon only

Formats Colors Download
.JPG RGB Download JPG format
.PNG RGB Download PNG format
.EPS CMYK Download EPS format
.TIF CMYK Download TIFF format
.TIF Gray Scale Download TIFF format
.TIF Black & White Download TIFF format

 

DONT'S

  • Never reset, redraw or alter any element of the logo (fig. 1, fig. 8)
  • Never change the layout of the logo to make it more horizontal (fig. 2, fig. 9)
  • Never add other elements to the logo (fig. 3, fig. 10)
  • Do not use the logo on a busy pattern or background that impairs its legibility (fig. 4, fig. 11)
  • Do not produce the logo with unapproved font or color combinations (fig. 5, fig. 12)
  • Do not stretch any part of the logo at any time (fig. 6, fig. 13)
  • The format cannot be compromised: do not slant or rotate the logo in any way (fig. 7, fig. 14)
Figure 1 to Figure 7
Figure 1 to Figure 7

Source URL: https://ori.hhs.gov/logo-specification-guide