ORI Introduction to RCR: Chapter 1. Rules of the Road    

The scientific research enterprise, like other human activities, is built on a foundation of trust.Scientists trust that the results reported by others are valid. Society trusts that the results of research reflect an honest attempt by scientists to describe the world accurately and without bias. The level of trust that has characterized science and its relationship with society has contributed to aperiod of unparalleled scientific productivity. But this trust will endure only if the scientific community devotes itself to exemplifying and transmitting the values associated with ethical scientific conduct. (Link)