Sampling

Sampling is the process of choosing participants for a research study. Sampling involves choosing a small group of participants that will represent a larger group. Sampling is used because it is difficult or impractical to include all members of a group (e.g., all Hispanic women in the United States ; all male college athletes). However, research projects are designed to ensure that enough participants are recruited to generate useful information that can be generalized to or representative of the group represented.

Case example of sampling

 

                               

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